Leightons Opticians & Hearing Care

Earthstorm have been Leightons Brand Communication partner for over 8 years. Providing a full, integrated service that includes brand strategy, all design for print from advertising through brochures to direct mail items. We have taken Leightons through 3 major re-branding exercises over this time, creating holistic brand guidelines for online, offline and in-store, further going on to produce signage and being involved with aspects of brand alignment with interior store design for the full chain of 34 stores, including franchise and joint venture partnerships.

"Earthstorm have worked with us now for 8 years, developing a detailed understanding of our positioning, target audiences and helping to develop creative concepts that align our core messages to our audiences via multiple routes to market, in a contemporary and modern way.

They have recently begun an in-depth rebrand of some of our core product and service areas, aligning design with our core values whilst keeping a close connection to our heritage and top level brand. We now have some modern sub-brand assets and an exciting and clear brand roadmap for the future.

Whilst very much creative, Earthstorm also offer valuable, strategic marketing input with knowledge and current marketing know-how and insights. Most importantly they have the rare ability to manage tasks and work with external suppliers and our internal marketing team to help pull a project together and see it through to completion, both on time and on budget."

Ryan Leighton
CEO Leightons Opticians & Hearing Care

Project Info

  • Client: Leightons
  • Services:
    • Branding
    • Corporate Identity
    • Design for Print
    • Design for Digital
    • Strategic Communications Planning
    • Signage and store design
    • Vehicle Livery
    • Direct Mail
    • Production
    • Merchandising
    • Photography
    • Event Design
    • Video
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