ZEISS approached us after working with them on part of the Leightons Re-Brand, to create an Interactive Lounge at their head office in Birmingham.
The brief was to source and select exhibits that represented the technology and innovation involved from other divisions of ZEISS globally, and how the same influences are reflected in the ZEISS Vision Care brand.
Earthstorm sourced the exhibits, the exhibition plinths and displays, and then went on to produce an iOS app that read QR Code labels on the sides of the plinths. When the QR Codes are read via the app, a video is played on the iPad informing the visitor of the detail regarding the exhibit.
Earthstorm produced all the videos, wrote original music score and storyboarded all exhibit information, along with producing an online content management system for the upload and syncing of videos to QR Tags and iPads.
The project was turned around in just 3 weeks.